Experience & Case Studies

Data Analyst Consultant

AMDARI • London

Sep 2025 – Present

Problem

No real-time visibility into customer retention and business performance.

Solution
  • Built Power BI dashboards for executive decision-making
  • Designed churn prediction models
  • Automated reporting pipelines
Impact
+25%
Efficiency
-40%
Reporting Time
+50%
Adoption

Freelance Data Analyst

Upwork • Remote

Dec 2025 – Present

Problem

Clients lacked structured analytics and actionable insights.

Action
  • Built dashboards for KPI monitoring
  • Analyzed structured/unstructured data
  • Designed automated reporting workflows
Impact
  • Improved decision-making across multiple clients
  • Delivered scalable BI solutions

Data Analyst (Automation)

Digital Fortress

2024 – 2025

Problem

Manual reporting and inconsistent data quality.

Action
  • Built automated dashboards
  • Developed ETL pipelines with Python
  • Queried PostgreSQL datasets
Impact
  • -50% reporting time
  • Improved data accuracy and trust

Business Intelligence Analyst

Skye Bank Plc

2007 – 2018

Problem

Low customer retention and limited visibility into behavior patterns.

Action
  • Performed cohort & segmentation analysis
  • Built dashboards for KPI tracking
  • Partnered with business teams
Impact
  • +25% customer growth
  • +20% cross-selling
  • Shift to data-driven decision-making